Deciding on which bags are the most ideal for your brand and business is a very important decision that needs to be made. Therefore, it is essential that you know the benefits of the materials in order to come to a reasonable decision. Tote bags boast a number of excellent reasons as to why you should use them for your brand. Let’s take a closer look at how printed tote bags will benefit your brand, below.
You Can Give Them Away
Even though this may sound like a negative point, it is, in fact, a real benefit. Tote bags are excellent for putting prizes in or for giving promotional items to customers. Say your business sponsors an event; the prizes from the competition could go in your bag and be given to a whole new audience of people. This would then get carried around by these winners, promoting your brand wherever it goes.
Additionally, everyone loves a freebie, so you could either run a competition of your own or give the promotional items to your winner in a tote bag to boost your brand exposure. With every sale, you could throw in a printed tote bag. Once again, this would mean that your brand would be on display wherever the bag went.
They Are Reusable
If designed correctly with an engaging yet subtle exterior, your customer will continue to reuse your tote bag. The material is sturdy, however, when your designs are being manufactured you could ensure that they are made even sturdier in order to last longer for your customers.
In addition to tote bags being reusable for customers, if a lot of consideration is put into the exterior of your printed bag to make them flexible for different times of the year, then you could reuse these bags for another season or holiday if you have stock left over.
Tote Bags Are Memorable
Providing you have put thought into your printed tote bag design, your reusable bag that will be carried around wherever the customer goes, will become memorable for other consumers. Therefore, you need to ensure that it is catchy, engaging, but most importantly gets across to customers in a positive way. This includes the name of your brand, perhaps a slogan and logo to put your business and bag at the forefront of people’s minds.
Powerful Branding Tools
With catchy slogans or bold memorable text printed on your tote bags, the proud owner of your bag will remember your brand more from this than from an advertisement on social media. By adding innovative artwork or images to your bag it allows customers to understand your brand better and recognise it if it was exhibited somewhere.
Due to the functionality of tote bags, it is a long-term branding solution that every business should consider. The power it has is immense and should not be disregarded when you create your marketing campaign and strategy for the financial year.
Hopefully, this has given you an insight into the benefits of printed tote bags for your brand, so you can get ahead of your competitors and get your brand well-known on a large scale.